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Shala Esquire in the FeedMeCoolShit Musicplayer“Best before‿ dates…
You got to hand it to Boxfresh, being able to survive for almost ten years in the British street-wear stakes… since 1997 Boxfresh have produced some of the best basic polos and tees as well as managing to be one of the first labels to exploit fashions intrinsic connection to music with tie-ins to DJ´s , hip hop artists and graffiteros.
However they didn’t do it alone… it was the money from and the success of their distribution deal with Carhaart that kept them going and made them in part responsible for the introduction of American workwear as street fashion…paving the way for other US brands like Dickies, Spiewak and Timberland.
So while Boxfresh may claim to be champions of Britwear they acknowledge their culpability in swamping Europe with American carpenter-pocketed triple stitched jeans.
So what are you boxfresh? Pure brit streetwear or american cultural imperialist import agents.. you cant be both you know! or put more simply are you TEA or KWAFFEE?..or cunts?
British Site: www.boxfresh.co.uk
Japanese Site: www.boxfresh.jp
Buy From: www.retailjunky.com
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luke says:
notice the clever use of the word cunt.